fbpx

Outstanding products with an outstanding mission

american vodka

MADE IN THE USA - Created for America

Our Signature Drink

Coconut Mango Pineapple Vodka

Our signature and original vodka. A mouth-watering coconut, mango and pineapple spirit, crafted to entice you with a smooth sensation that captivates, leaving a refreshing and exotic taste of tropical paradise on your palate 

Our Story

Passion and Purpose

Cheryl, founder of RocaBella, lost her husband Jersey City Fire Department Captain Mark V. Lee, Sr, from a 911-related illness. 

Inspired by her husband’s legacy of love of family, and the value and importance of selflessness, she decided to create a brand that represents both the emotional and physical strength characteristics of first responders.

RocaBella’s ultimate mission is to help fallen first responder families with a hands-on approach by donating a significant portion of the profits to fund their needs.

Our Signature Drink

Coconut Mango Pineapple Vodka

Our signature and original vodka. A mouth-watering coconut, mango and pineapple spirit, crafted to entice you with a smooth sensation that captivates, leaving a refreshing and exotic taste of tropical paradise on your palate 

Our Story

Passion and Purpose

Cheryl, founder of RocaBella, lost her husband Jersey City Fire Department Captain Mark V. Lee, Sr, from a 911-related illness. 

Inspired by her husband’s legacy of love of family, and the value and importance of selflessness, she decided to create a brand that represents both the emotional and physical strength characteristics of first responders.

RocaBella’s ultimate mission is to help fallen first responder families with a hands-on approach by donating a significant portion of the profits to fund their needs.

Coming Soon

Ultra Premium Vodka

Brisk and invigorating, our smooth ultra-premium vodka is a bright, high-quality neutral spirit to be enjoyed alone, or as a base for your favorite cocktail mix. 

Whiskey

Sit back and allow yourself to be seduced by this great caramel, apple-tasting flavored combination. Our whiskey is a sensual and perfectly balanced aromatic spirit, offering hints of spice, fruit and floral notes, and an unforgettable experience. 

Naturally Flavored Vodka Cocktails: 5% Alcohol

You’ve never had a bottled cocktail like this before! From our Roca Paradise to our Delightful Shirley, to our Secret Escape, to our Royal Goddess, it’s safe to say we’ve created something magical!

Award Winning

Purchase Online

We are now offering our Coconut Mango Pineapple Vodka online! If you live in New Jersey, New York, Florida, Louisiana, California, Oregon, Idaho, New Mexico, Alaska, Nevada, Virginia, West Virginia, Wyoming, North Dakota, Nebraska, New Hampshire, and Connecticut.

Cheryl’s Inspiration

On May 9, 2014, Cheryl, founder of RocaBella, lost her husband Jersey City Fire Department Captain Mark V. Lee, Sr, from a 911-related illness. With a desire to give back to first responders who put their lives on the line, RocaBella Brands was formed.

mark v lee jersey city fire department

Our Inspiration

Inspired by her husbands’ legacy of love of family, and the value and importance of selflessness, Cheryl decided to create a brand that represents the emotional and physical strength characteristic of first responders. A proud American brand, RocaBella is a naturally flavored vodka that has an ultimate mission to help fallen first responder families with a hands-on approach.
mark v lee jersey city fire department

How We Give Back

RocaBella Gives is a national non-profit dedicated to building a solid foundation for children via activities that support education, confidence building and positive growth. The charity members volunteer to work with the community to support local activities such as toy drives, educational programs and more.

We Are A Women Owned Business

Our Locations

      Looking for RocaBella in your neighborhood? Contact our distributors!
       
      MHW, Ltd.
      1129 Northern Blvd Suite 312 Manhasset, NY 11030
      Phone: 516-869-9170
       
      Allied Beverage
      1-800-272-1323
      700 Kapkowski Road, Elizabeth, NJ 07201
       
      Are you a liquor store looking to purchase our bottles? Click here:

      RocaBella In Action

      Sign Up for Updates

      Get the latest on cocktail recipes and new products

      Contact Us

      Contact us for more information about where we are located for purchase 

      Podcast

      Curious about our podcast? Tune in to hear everything RocaBella is about.